Creative Action Marketing, LLC

Specializing in customer and go-to-market programs

            
 

My 2 Cents

 

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My 2 Cents is a brief 1-2 page review providing practical insights on a recent business book, publication or webinar. Its goal is to support marketing professionals and managers dealing with the whirlwind of information in dramatically changing times.

My 2 Cents is available on our website as a downloadable .pdf file*.   Right-click on the name of the issue's month to download, or left-click to open online.  Please share it with your colleagues and let me hear from you with comments and ideas for future issues of My 2 Cents.

To receive My 2 Cents directly, please send me an e-mail – lin@creativeactionmarketing.com and state – Add me to the distribution in the subject line. To be removed from the distribution list, please reply to one of the updates stating – Remove me from distribution, in the subject line.

Please send your thoughts and ideas to lin@creativeactionmarketing.com.  I look forward to hearing from you.

Lin G. Schimel, 603.883.0818

Date Topics in each Issue  
June 2010  Global Economy - What Senior Executives are Saying  
May 2010 Leadership Decision-Making and Getting the Sale  
April 2010 Practical Insights for Strategic Decision-Making & Getting to Yes with Behavioral Economics  
March 2010 Practical Social Media Ideas & Tips for Now  
February 2010 Content/Offers Prospects Value & Social Media Metrics Survey Results  
January 2010 Organizational Agility for a Competitive Edge & Executives Talk 2010  
December 2009 We will not publish an Update in December and wish everyone happy holidays and much success for 2010.  
November 2009 Facebook Fan Pages for Business ... or Not  
October 2009 The Mixed Business World - Baby Boomers, Gen-X & Gen-Y plus a short note on Greener Meetings  
September 2009 What Business Executives are Saying about Web 2.0 Benefits  
August 2009 Leadership Lessons for Hard Times  
July 2009 The World Cafe - Creating meaningful conversations and results for business and social value  
June 2009 Effective Business Writing - Quick Tips  
May 2009 Virtual Meetings on the Rise  
April 2009 Book Review Part 2 - The New Rules of Marketing & PR by David Meerman Scott --- (You are What You Publish)  
March 2009 Book Review - The New Rules of Marketing & PR by David Meerman Scott --- (You are What You Publish)  
February 2009 Going Green and SOX (Sarbanes-Oxley) - Insights for Meetings/Conferences  
January 2009 Blogging for Business/Establishing Google RSS feeds  

*readable using the free Adobe reader, which can be downloaded at this link.

 

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