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Increase customer loyalty
and retention
It is well known and documented how critical it is to keep current customers
loyal and buying. However, many times in the rush to expand an
organization’s customer base, existing customers are left feeling taken for
granted. Taking steps to build customer retention and loyalty
can bring both recurring/expanded sales opportunities and broaden market
reach with reference sales that typically have a shortened sales cycle.
Creative Action Marketing, LLC can support efforts with overall program
management and implementation, theme and agenda
development, program/participant guidelines and customer nomination process,
content review, speaker management, venue selection/negotiations,
feedback/evaluation development, budget management as well as summary reporting for:
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Customer Advisory Boards – for top
customers or emerging markets these business or technology executive
exchanges feature near-term futures and plans shared openly and
honestly. These exchanges welcome feedback, take action, and
report status on progress.
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Account Review Workshops – for individual
top and strategic accounts these special one-on-one sessions review
business plans and future needs while charting a plan of action for both
customers and business partners.
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Customer Webinars or Seminars – for a broad
range of current customers these opportunities consistently keep
accounts current on what is happening with existing products/services,
special enhancements or newly announced products/services.
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Grow customer base
Customers want and do talk with their peers.
Providing the opportunity for them to do so, organizations gain first hand
knowledge about where and how customers are using their products/services
providing valuable insights for future enhancements or products.
This is a win/win for customers, prospects and the organization.
Creative Action Marketing, LLC can help with program management, vendor negotiations and
selection, theme and content development, results
tracking and reporting for:
- eCommunities –
developed to share information with current and prospective customers,
these forums offer an electronic means for communications with both the
sponsoring organization and with other customers/prospects. These
sites are driven by special software and offer an additional location
for product/service information/specifications, case studies, etc.
It can also be used as the place to announce and hold special events
(i.e. webinars, etc.).
- Special Mailings or
Offers – targeted to a select customer group or emerging market.
Mailings – electronic or hardcopy – are theme driven with a follow-on
call to action such as a special product/service discount or trial
offering.
- Exclusive Webinars or
Seminars – designed as invitation-only events targeting current
customers to invite peers from other divisions or departments, upper
management within their company or peers within their industry to hear
‘early breaking’ news or an industry ‘hot topic’ from key business or
technical executives.
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Build
product/organization marketplace awareness
Working with loyal customer contacts to increase their visibility and expand
an organization’s reach within that account and to the broader industry is
often overlooked. This helps open doors and creates
creditability for all parties involved.
Additionally taking advantage of special events, traditional awareness
vehicles and newer electronic approaches
can provide comprehensive marketplace awareness for an organization and its
products/services.
Creative Action Marketing, LLC can provide help in selecting appropriate
approaches, venues, and content development and review for:
- Industry Event Speaker
Engagements – targeted to provide marketplace exposure for a
solution or product/service. This could be the sponsorship
of a current customer to present a case study at a conference/trade show
or offering to speak at a customer sponsored or industry event.
- Special Awareness
Campaigns – created to generate a broader presence in the
marketplace, these can be a contest or raffle, product demo, or
limited-time offer.
- Product/Service
Introductions - developed to generate widespread ‘buzz’ in the
marketplace. This is a major effort for any size division or
company requiring a cross-functional team. Typical deliverables
include sales and support training,
presentation/s development, special briefings for analysts, press and
customers as well as a press release (or PR kit), etc.
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Manage
seminar/conference development and delivery
In the electronic age, the positive impact of face-to-face communications is
critical to build and enhance business rapport and strengthen business
relationships.
Insightful seminar programs, executive events as well as training oriented
conferences are very much in demand. They provide an opportunity to
gain information, meet top executives and trend setters as well as network
with peers from across the industry and/or from across the globe.
Creative Action Marketing, LLC can support individual elements from our a la
carte services through comprehensive program design and event management
for:
- Industry or Technology
Seminars – designed for like-minded executives or professionals
to come together for information, training and/or business networking.
Seminars are designed based on an organization’s objectives and tailored
to their specific customer or prospect audience. These can be a
single event or a series of offerings in multiple locations.
- Executive Meetings
– created to provide a select invitation-only gathering for business
or trends discussions in a more exclusive environment
(e.g., dinner meeting)
- Conferences –
generated to provide multiple information sessions (presentations,
hands-on workshops, demo areas, etc.) sponsored by an organization or an
industry group. These can be large, multi-faceted, multi-day
events.
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Complementary/ A la Carte
Offerings
Many times organizations need marketing expertise to get through a specific
project, crunch time or require a specialized capability they do not have on
staff.
Creative Action Marketing, LLC can provide one or multiples of the following
specialized capabilities for:
- Marketing Programs
Management – overseeing all aspects of an existing or newly
established marketing program from initial project plan through
implementation and results reporting.
- Content Development
and/or Review – cohesive look and feel, consistent messages for
seminars, conferences, blogs and virtual trade shows.
- Speaker Management
– speaker communications (provides information to and
collects information from speakers) and schedules/coordinates
any necessary formal reviews or rehearsals.
- Theme and Agenda
Development – effective event outline, overarching guidelines for
selecting presentation topics and smooth agenda flow, etc.
- Meeting Planning
– venue selection, negotiation and management, meal and special
activities planning, budgeting and on-site support.
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